RESEARCHERS
"…I always enjoy working with JJ on projects because he likes to pick apart the cultural, sociological and psychological context of things we're hearing from the consumer. We have had some spirited debates, post-research, that have led to some interesting insights and that have helped the client go further in their marketing…"
Juan Pablo (JP) Theberge / President & Director of Insights at Cultural Edge
"…He demonstrated great leadership and vision in the studies we worked on together… What I especially value in Juan José is his honesty and willingness to "push the envelope" to mine the hidden gems buried deeply in respondents' psyches…"
Macuqui Robau-García / SVP Director of Qualitative Research
"…As a strategist, he has the ability to see beyond the obvious, to make great creative leaps that are beyond the sight of mere mortals. As a consultant, he is consistently spot-on in his recommendations, and he brings a wealth of experience to the table. As a moderator, he is among the most charming and best probers that I have ever encountered…"
David Morse / President at Cultural Dimensions