RESEARCHERS
"I've known Juan Jose for several years and we have worked together on a number of diverse and interesting projects from automotive to armed forces recruitment initiatives. Juan Jose is a strategic thinker and a solid account planner. I always enjoy working with him on projects because he likes to pick apart the cultural, sociological and psychological context of things we're hearing from the consumer. We have had some spirited debates, post-research, that have led to some interesting insights and that have helped the client go further in their marketing. I always look forward to working with him on these projects because I know we'll be able to push the envelope and deliver solid insights for our clients."
Juan Pablo (JP) Theberge / President & Director of Insights at Cultural Edge
"During my years as SVP, Director of Qualitative Projects at PMI I had the great pleasure of collaborating with Juan Jose on several qualitative research projects. In his position as account planner on the research team, he demonstrated great leadership and vision in the studies we worked on together. He is an insightful researcher whose passion and commitment enhance any project in which he is involved. What I especially value in Juan Jose is his honesty and willingness to "push the envelope" to mine the hidden gems buried deeply in respondents' psyches. There is no doubt in my mind that thanks to him I am a more effective moderator."
Macuqui Robau-García / SVP Director of Qualitative Research
"Juan Jose (to whom I will refer as JJ) has one of the great strategic minds in the business today.
He worked for me as a strategist, a consultant and a focus group moderator and he excelled at each. As a strategist, he has the ability to see beyond the obvious, to make great creative leaps that are beyond the sight of mere mortals. As a consultant, he is consistently spot-on in his recommendations, and he brings a wealth of experience to the table. As a moderator, he is among the most charming and best probers that I have ever encountered.
I've also had the privilege to know JJ as a client, in the role of account planner, at two different advertising agencies. I've seen him work his magic, transforming market research into powerful strategic and creative insights. His work as a planner, from my perspective, is among the best in the industry.
I have great respect and admiration for JJ and recommend him for any strategic position without qualification. He is smart, articulate, creative, and fiercely loyal to his clients, be they internal or external. He has a wisdom that guides his creativity with finesse and spot-on relevance. Importantly, if JJ is on your team, you look good."
David Morse / President at Cultural Dimensions
"JJ recently consulted for us on a major media/entertainment innovation project. He was able to go through a vast amount of research quickly and provide a strategic framework for communicating the main insights. His work was spot-on and well received, thanks JJ!"
Miguel Gómez Winebrenner / Principal at Ahzul Research Consulting