SPECIALTIES
BRAND STRATEGY
In a time of constant communication overload, brands need more than a clever line—they need a clear identity rooted in truth. I help define what makes a brand meaningfully different and build strategic foundations that guide how it thinks, acts, and communicates. From purpose to positioning to brand idea, I develop strategies that lead to brand stories people want to live and share.
MULTICULTURAL MARKETING
Multicultural marketing is no longer a niche—it’s the reality we live in. With over 18 years of experience, including early work that helped shape how the U.S. ad industry approaches multicultural communications, I bring both rigor and cultural fluency to the table. That experience allows me to interrogate any culture to uncover core drivers, barriers, and behaviors and unlock strategies that resonate with multicultural audiences without alienating the general market.
INSIGHT HUNTING
If you’re looking for research to validate a decision that’s already been made, I’m probably not your strategist. But if you need research that fuels new thinking and unlocks transformative ideas, I’d love to help. I design methodologies, moderate groups, write surveys, analyze data, identify new audiences, spot cultural trends, audit competitors, and more to uncover insights that inform strong strategies and inspire bold, award-winning creative work.
CAMPAIGN PLANNING AND & BRIEF DEVELOPMENT
I lead brand campaigns and content from end to end. I craft concise, inspiring briefs and contribute to creative direction, media thinking, and measurement—bringing strategy into every stage of the process. I do my best work by uniting teams, articulating exciting reframes of the task at hand, inspiring big breakthrough thinking, and focusing on the right results for maximum success.
IDEATION WORKSHOPS & TEAM ALIGNMENT
As a seasoned instructor and group moderator, I design and lead workshops that get teams aligned and inspired. From brand identity and positioning to idea generation and strategic development, I help teams move from ambiguity to clarity—elevating both the quality of the thinking and the power of the group. My workshops are collaborative, creative, and built to deliver real progress.