The Challenge

A low-involvement, crowded, and feature-focused Mopping category made it hard to break through. We needed to catch people’s interest long enough to introduce the product’s innovation—something we knew could close the deal and make the brand stand out.

The Solution

We tapped into a simple, powerful human truth: people love seeing just how much dirt their mop collects. That oddly satisfying moment—the reveal of the mopping water—became our hook. The campaign brought it to life through thumb-stopping creative that drove curiosity, sparked engagement, and increased traffic to retail pages. By elevating a relatable experience, we made the product—and the brand—impossible to ignore.