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Juan José Valera
Integrated Strategic Planner / Brand Communications Strategist
PORTFOLIO
PROJECT010
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BOSCH
Branding Protecting a core brand equity.
O-CEDAR
Social Media Disrupting the Mopping category.
TOYOTA
Experiential Activating brand loyalists to build positive sentiment for the brand.
UNICEF
Experiential Earning free media impressions.
HYUNDAI SONATA
Total Market Targeting Latinos in English media.
STATE FARM
Direct Mail Triggering curiosity and creating situational context.
CPG
Positioning Redefining 'premium' for a leader CPG brand.
BEER BRAND
Communications Planning Inspiring a media team to create a meaningful human experience.
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