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From Creatives

"I had the pleasure of working with JJ at BBDO MW. JJ is a whip-smart, energetic strategic thinker, with a relentless drive to make great creative work. His curiosity for people, culture, and creativity fuels his impeccable ability to uncover unique and relevant truths behind a brand, resulting in a rock-solid foundation on which to build the work. JJ made our work smarter and the agency culture stronger. He was a major asset to our agency and will be to yours, too. (Did I mention he makes one heckuva paella?)" 

Brock Davis / Chief Creative Officer at BBDO MW

"Juan José brings together three of the most important qualities of a great planner- creativity, balls and more balls. He is also a perfect partner when it comes to sell the boldest idea to the most difficult client that can come across. His constant search for inspiring and great creative work makes him a must in any team." 

Martin Serra/ EVP, Executive Creative Director at Paco Collective

"I met JJ at Conill Saatchi & Saatchi when we used to work for the Toyota account. He was instrumental in developing great work with a non-traditional approach and promoted excellent creative opportunities, like the "Somos Muchos" campaign that we created for the brand in 2010, which might still be their most successful effort in social media for the Hispanic market up to date."

Pablo Buffagni / Creative Director, Head Chef at BBQ Agency

"As a strategist, JJ has a unique way of naturally and quickly perceiving what is distinctive about a company. It sounds simple, but his instincts are of great value in a world filled with dynamic markets and rapidly changing technologies. More often than not those instincts are proven true over the course of testing and application."

Carter Weitz /Chief Creative Officer at Bailey Lauerman

"Juan José’s work provides clear evidence of the great contribution that strategic planning can make to the final creative product. I had the pleasure of working with Juan José on the creative development of a national campaign for Hyundai Sonata. Juan José started by giving us a clear and concise brief, and during the whole process, he never stopped challenging and inspiring us with new possibilities, always vying for the strategic validity of our ideas. I never experienced a planner defending our creative work with more passion than Juan José. I look forward to working with him again."

Camilo Bernal /  Freelance Creative Director 

"Juan José is one of the hardest working planners I've had the good fortune of working with. We collaborated on several projects, and I can honestly say his enthusiasm and energy are contagious. He doesn't cut corners when it comes to finding a unique strategic approach that will ultimately elevate the creative work, and his willingness to help out beyond his responsibilities makes him an asset to any team."

Juan Santiago / Creative Director at Commonground/MGS

 

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