THE ASSIGNMENT

Develop a bilingual Direct Mail campaign for State Farm Home Insurance.

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THE STRATEGY

The strategy focused on decreasing the discard rate by creating interest, and building situational context to increase message relevance.

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THE EXECUTION

Postcards and other formats were chosen to open for creative opportunities. A series of executions addressed the most common accidents affecting home owners and renters.

Different technologies were implemented to hide the message in order to trigger recipients'curiosity and entice them to interact with the piece.