Juan José Valera
Integrated Strategic Planner / Brand Communications Strategist
From Strategists
"Passion is the number one word that comes to mind when working with JJ Valera. He brings passion in spades to everything he does, no matter how small or big the project. Add that to his serious strategic acumen and rigor and you've got a fantastic strategist. He'll immerse himself in the category, obsess over the brand and become a regular consumer of the product. Just have a chat with him and you'll see what I mean. As a person, JJ also cares deeply about his clients and coworkers, and is always willing to lend a hand."
Casey Gilford / VP Director of Account Planning at BBDO MW
"I hired Juan Jose as a freelance planner to develop strategies for marketing to the Hispanic market for our Hyundai business. He came in and immediately got along with everyone, got to work to understand the challenges, and got results. We were able to do great work on the Hyundai Sonata. He is a very seasoned planner who worked very well with the creative team. I am planning to hire him for more assignments in the coming months."
Don Longfellow / Management Director, Strategy & Insights at Saatchi & Saatchi
"JJ helped backfill one of our Planning Director's while on maternity leave. He picked up right where our PD left off. He brought passion and thoughtfulness to his planning. He had a strong POV coupled with a desire to do the right thing. JJ does not settle for status quo. He has provocative ideas and the drive to help sell them. He is incredibly smart and was very helpful during his time at mcgarrybowen."
Shawna Delaney Ross / Chief Strategy Officer at Dentsu Creative
"Juan Jose is a big thinker! He brings ideas to brands he is not even working directly with, which is rare and interesting. He is a delight to work with, has good listening skills and is willing to pitch in and do the work, not just delegate it. I enjoyed working with him while he was here at FCB Chicago!"
Djuana Stoakley, PhD / Strategic Design Lead @KeyString Labs