Juan José Valera
Integrated Strategic Planner / Brand Communications Strategist
From Executives/Clients
"It has been an absolute pleasure working with JJ at BBDO MW. His energy is truly infectious, bringing enthusiasm and drive to every project he touches. JJ is a skilled planner, with a deep understanding of multiple categories and brands. His insights into how consumers engage with brands are always on point, making him an asset to any team.
JJ is also action-oriented, ensuring that ideas are not just discussed but executed with precision. I will genuinely miss working with him and have no doubt that he will continue to achieve great things in his future endeavors."
Neil White / President & CEO at BBDO MW
"JJ is an absolute joy to partner with. His passion for his brands, his team, his clients and, most of all, the consumer, is second to none. He has a head for data and a heart for ideas. He is always pushing to mine deeper insights and to craft briefs that give creatives a spring board to creativity. He’s also a great radiator of positivity. There’s not a meeting room he doesn’t brighten up with his humor and joyful energy.
Anyone who has had the pleasure of working with JJ will attest to his passion for multicultural marketing, making sure that the work connects with all consumers, to grow the business with often overlooked audiences."
Alison Silviter / SVP Group Account Director at BBDO MW
"JJ is an amazing strategist, and as a client, he's the perfect person you want working on your account. He had limitless passion for our products and was so thorough yet creative in figuring out the most innovative - but always data-driven - ways to bring new products and campaigns to life. At the same time, JJ was a phenomenal listener and took client feedback to heart, thoughtfully considering all points of view. JJ is an incredible asset to any team!"
Laura Bretz / Brand Director - O-Cedar (US) and Vileda (Canada) at Freudenberg
"The first word that instantly comes to mind when talking about Juan is PASSION - I have never worked with someone with so much commitment and enthusiasm for what the do and this energy is absolutely infectious, I wish I could bottle it for all to have. Additionally, he is an expert in his field and truly understands the nuances that lead to the best strategic insights"
Mike Gianone / @META
"JJ and I worked together on a variety of projects together at BL. He's a passionate strategist who is diligent in his research. He's not afraid to get his hands dirty in any part of a project and is a resource along the way from strategy to execution to reporting, providing POVs and insights for creative, media and social teams to leverage. While not afraid to challenge team members, he does so in a respectful manner to encourage a collaborative environment to make the work and outputs stronger."
Emily Mazurek / Head of PR and Social at Bailey Lauerman