THE CHALLENGE

Stand out in a low-involvement category dominated by seamless competition and drive consumer consideration.

 

THE STRATEGY

​The success of this campaign stemmed from a powerful human truth: we derive satisfaction from witnessing the dirtiness of the water collected after mopping the floors. This insight drove the development of a thumb-stopping creative concept that not only piqued interest in the product but also significantly increased traffic to retail web pages. By tapping into this relatable experience, the brand effectively engaged consumers and encouraged them to take action.